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FOR IMMEDIATE RELEASE
Atlanta, GA July 10, 2008
"Top Dollar Sales With Home Staging" Seminar Taught By Rick Duda
Rick Duda, CEO and President of Homes Designed To Sell will be presenting a one hour seminar in the education theatre at the Atlanta Board of Realtor's Showcase 2008 Southeast Residential Real Estate Trade Show on August 20, 2008 at 10:45 am. "The seminar is similar to the one presented at the Atlanta Home Show this past spring but with content that is specific to helping Realtor's with their listings. I am privileged to share my expertise in the home staging field at this event and look forward to it each year. Homes Designed To Sell will be an exhibitor again this year, located at booth #715" stated Rick Duda.
Atlanta, GA June 2, 2008
Free Home Staging Tips on Radio Sandy Springs By Homes Designed To Sell
Rick Duda, CEO and President of Homes Designed To Sell was featured on Radio Sandy Springs in May. Mr. Duda was the guest of Lee Anne Culpepper on her weekly show "Design Tips With Lee Ann" and can be heard at the following link: http://www.radiosandysprings.com/podcasts/DesignTipsMay22.2008.mp3
"I met Lee Anne at the Atlanta Home Show since she and I were both featured as a guest speaker regarding home design. Lee Anne is such a delight and I admire her experience in the industry. She invited me to be on her show to help many of her listeners who may have homes to sell and to share with them recommendations to help their homes sell fast and for top dollar" stated Mr. Duda. Several helpful tips including paint colors that sell rooms, furniture placement for vacant and occupied homes for sale, and the benefits of the company's staging profit model were discussed. Since 2001, Homes Designed To Sell has staged over 1,100 homes and is one of the largest home staging and redesign firms in the southeast. For additional information about home staging services, or to explore training and building a career in home staging, contact the company directly at 770-434-7503 or at info@HomesDesignedToSell.com
Atlanta, GA May 13, 2008
Discount On Staging Services For Active US Military Personnel
Homes Designed To Sell, a leader in home staging and redesign solutions announced it is offering a 10% discount on its services to active military personnel serving in the United States Air Force, Marines, Army, Navy and Coast Guard. “We want to show our appreciation to the brave men and women serving in the armed forces of our country. Having been a DOD (Department Of Defense) dependent myself, I understand the financial challenges military families experience and believe it our obligation to help however we can. Our Internet Staging Consultation ™ allows us to help clients world wide by using technology to help sellers stage their home prior to it being listed with a Realtor. Since most showings take place within the first fourteen days the home is on the market, the seller has one shot to get the house priced right and visually merchandised before it enters the real estate market. According to the National Association of Realtors, 87% of potential home buyers began their home search on the Internet in 2007 and buyers look at a lot of pictures. Buyers want to see photos of homes that excite them, that appeal to people just like them with their tastes and style. These photos attract potential buyers to preview the home leading to an offer or multiple offers at top dollar and more quickly than homes that are not designed to sell” stated Rick Duda, CEO and President of Homes Designed To Sell.
Atlanta, GA, April 1, 2008
New Technology Solution Designed To Sell Vacant Homes Faster And For More Money
Virtual Staging™ is an innovative and affordable solution that creates CAD (computer aided design) three dimensional images of how vacant homes will look furnished and accessorized. Helping buyers visually move in and where to place their furnishings usually leads to more offers, faster and for more money. "It is true, a picture is worth a thousand words, and when buyers start seeing their furnishings in rooms that are virtually staged, they start preparing to make an offer with their Realtor®. Since 2005 we have been developing a technology based interior design solution to stage vacant homes without the higher costs associated with traditional home staging. Our Staging Profit Model is especially popular with the builder and investor as it helps them calculate their expected return on their staging budget. CAD has been around for a long time in the design field but it is how we are applying it in today's housing market that makes it different. However, Virtual Staging™ does not always replace the need in some cases to stage the old fashioned way and create a model show home."
Virtual Staging™ solves several problems. With the glut of vacant homes on the market, many Realtors are reluctant to invest in a virtual tour because empty rooms do not entice buyers to see the property. Some condominium communities prohibit a home manager or home staging, and many owners object to someone else living in their home while it is on the market. Finally, some sellers can not afford to stage with rented furniture until the home sells and/or purchase accessories. Virtual Staging™ is especially valuable for older or renovated homes with odd or outdated floor plans. We are able to edit existing paint colors and wall paper that buyers sometimes can not see past, create ambiance mood lighting, hang pictures, light the fireplace and give them a picture of the hidden potential of each room so that they will present an offer" stated Rick Duda, CEO and President. Homes Designed To Sell® has staged over 1,000 homes since 2001 and offers Internet Staging™ consultations, on site redesign staging consultations and interior decorating services for home buyers.
March 3, 2008 - Internet Staging Consultation ™
Need a real estate home staging consultation done fast and inexpensively?
"Due to the demand for our services beyond Atlanta, Homes Designed To Sell® has created a new, cost effective way to quickly service clients by using the power of the Internet. With our Internet Staging Consultation ™, our certified staging professionals provide cost effective solutions to clients by working with them over the phone and via the internet after receiving a completed package of information about their home including photographs of each room and a detailed survey. "
"Some home owners are seeking direction and recommendations on what to do and assistance with working with what they already own if the home is occupied. Yet other home owners want help creating a budget to rent and/or purchase furnishings and accessories if the home is vacant. Our consultations can include the interior and exterior plus recommendations on paint color, lawn and garden ideas, lighting, and a host of other services not often offered by some home stagers. We are usually able to complete a consultation within 24-48 hours of receipt of a completed package and our very low rates are about half the cost of a traditional onsite visit. "stated Rick Duda, CEO and President.
For more information visit: http://www.homesdesignedtosell.com/InternetStagingConsultation
(March 3, 2008) – Saving Money With Home Staging Profit Model ™
Atlanta, Georgia - Homes Designed To Sell® an innovator of home staging and interior redesign services launched its Home Staging Profit Model ™, a first in the home staging industry. “Our Realtor clients worked closely with us to create a financial model that allows the home owner, investor, or builder to calculate their anticipated return on investment for their staging budget. Our Home Staging Profit Model ™ shows two scenarios including one with the financial benefits of home staging and the other reflecting the financial losses by not staging, which is especially high for vacant homes which usually take longer to sell (and sell for less money) than occupied homes. Bottom line, the longer the home sits on the market, the more expensive it becomes for the owner to pay the ongoing expenses and make potential multiple price reductions. When faced with this information, the seller suddenly sees the financial reality to their wallet for the need to stage their home” stated Rick Duda, CEO and President.
With the Home Staging Profit Model ™ the owner puts in key figures applicable to their unique financial situation. There are two profit models, one for resale homes where a few hours of staging labor is involved, and a model for staging a vacant home. “On an occupied $300,000 resale home in Atlanta that benefits from a half day of staging, the additional income made to the home owner can be as much as between $17,000 and $29,500”. Not every real estate professional is comfortable with potentially offending the home owner with staging suggestions, and with for sale by owner properties it gets even worse. So many sellers do not really know how badly their home shows until it has already been on the market for three or four months, the price has been reduced, and they are hiring their next real estate agent. Our goal is to make their home stand out better than any of the comparable homes on the market to give them that best first impression which is critical in the first fourteen days the home is fresh on the market” stated Mr. Duda.
The Homes Designed To Sell Staging Profit Model ™ is located at the following link: http://www.homesdesignedtosell.com/STAGINGPROFITMODELS
(February 2, 2008)-- Record Earnings In Home Staging Business
Homes Designed To Sell, one of the fastest growing home staging and redesign firms in the United States reported record earnings for 2007. "Our overall gross sales nearly tripled from 2006 and we paid our Associates nearly $15,000 in referral income, an all time high. We seem to be doing great in the worst housing market in ages so we must be doing something right. Sellers are realizing they have to be more proactive with the merchandizing of their home and the demand for home staging services has increased to an all time record for all categories of clients including homes for sale by owner, homes listed with Realtors, investors and builders. We are aggressively recruiting Associates across the southeast with our unique compensation package which provides for paid training, something unheard of in the staging industry. We are successful in part because we use cutting edge technology to develop new systems and less expensive services for our Associates to offer in turn to their clients, we provide an intense training program for our Associates, and we give them an enormous amount of coaching and support for their business. We are in business with our Associates and if they and our clients are successful, then we remain successful. We have multiple profit centers including owning our own furniture and accessories so we are frequently able to keep the client's total project costs down and respond faster to clients than many of our peers " stated Rick Duda, President and CEO.
(January 16, 2008)-- Internet Home Staging Consultation SM Services Launched
Home Designed To Sell, an innovator of home staging and redesign services announced today that it launched an industry first, Internet Staging Consultation SM services. “After being featured on A&E Flip This House, we began to receive requests across the United States and abroad for our real estate staging services so we spent the past year creating a new cost effective way to service these clients via the internet. With our web based home staging consultations, our certified staging professionals provide cost effective solutions to clients by working with them over the phone and via the internet after receiving a completed package of information about their home. This service is not designed to replace the value received in a traditional staging consultation as many of our clients still desire more personal service with an on-site visit to their home and many want us to perform the staging work for them before it goes on the market. However, many home owners and investors are the “do it yourself” type; they just want direction and recommendations on what to do and assistance with working with what they already own if the home is occupied, or help with creating a budget to rent and/or purchase furnishings and accessories if the home is vacant. Staging services are especially valuable these days to help home owners sell before the home becomes REO or another foreclosure homes on the market.” stated Rick Duda, CEO and President of Homes Designed To Sell.
(January 16, 2008) -- Rick Duda Featured Speaker at Atlanta Home Show
Rick Duda, CEO and President of Homes Designed To Sell will be a featured speaker at the 2008 Atlanta Home Show. Mr. Duda will present "Top Dollar Sales With Staging" addressing the financial benefits of home staging and redesign, and he will involve the audience in reviewing inexpensive, quick solutions that yield high returns for a home sale. "We delight in the opportunity of educating the general public about the profitable and creative solutions provided by experienced staging professionals who are certified or accredited" stated Rick Duda. The speaker schedule is available by clicking the logo below:
 
(November 27, 2007) -- Profits in Staging Article Published in GaREIA Newsletter
The Georgia Real Estate Investors Association, the largest real estate investors association in the United States, published an article called "Designing A Home For A Quick & Profitable Sale". Rick Duda, CEO and President of Homes Designed To Sell was invited to write the article because of his firm's past six years of staging and redesign of over 1,000 homes that sell usually within four to six weeks of being staged and for 98% of list price or higher. "Whether we are working with an investor with a pre-purchase consultation or a home owner on a resale, we propose what specific cosmetic improvements should be made to the property to bring top dollar and how to furnish and accessorize critical spaces to show them to their maximum potential. In the current real estate market, its' critical to have an independent, objective third party help with the overall merchandizing of the home. Most home owner's consider their homes their pride and joy (their baby) and of course, some owners don't' realize they have an ugly baby and sometimes others just won't admit it and that's where we help" stated Mr. Duda. A copy of the article is available here beginning on page 9 of their monthly newsletter: 2007_11November_Offer.pdf
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